American model and actress Hari Nef is the face of Adeam's new campaign, Adeam Ichi, described by the American/Japanese fashion brand as 'a gender-neutral capsule collection evoking Tokyo street style.

A collection that is bold and boundary less'. Nef, the first openly transgender model to sign to IMG, took to Instagram to share the campaign imagery, posting 'To me, "gender neutral" clothing doesn't do away with gender so much as present an opportunity for the wearer to interpret a piece of clothing for herself'.